403 | How to be assertive without being an a-hole

Being assertive doesn't mean being pushy, aggressive, or domineering - but many corporate environments only show you that one style of leadership.

In this episode, I teach you the two opposing styles of assertiveness: Pushing Down vs. Lifting Up. One erodes trust and damages your reputation over time. The other builds respect, inspires teams, and gets people to genuinely want to follow your lead - this is what I’m teaching you to do.

You'll learn:

• Why "assertive" doesn't have to mean "aggressive"
• The Push Down vs. Lift Up framework for assertive leadership
• Why the aggressive style backfires (even for geniuses like Steve Jobs)
• 3 practical tactics to be assertive in a way that lifts others up
• How to inspire buy-in without forcing your ideas on people
• Why this style of assertiveness feels better for you AND your stakeholders

Links:

Free Assertiveness ebook: https://www.assertivenessebook.com/ 

Art of Speaking Up Academy waitlist: https://jessguzikcoaching.com/academy/